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|a Digital business in Africa :
|b social media and related technologies /
|c Ogechi Adeola, Robert E. Hinson, Jude N. Edeh, editors.
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|a Cham, Switzerland :
|b Palgrave Macmillan,
|c 2022.
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|a Palgrave studies of marketing in emerging economies
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|a 1. Digital Business in Africa: Social Media and Related Technologies An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa -- 4. Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social Capital and Salesperson Extra-Role Behaviour -- 5. Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria -- 6. A Self-Concept Interactionist Model of Social Media Reputation -- 7. Africa's Digital Marketplace: The Role of Social Media in Customer Engagement -- 8. Digital Financial Inclusion: M-PESA in Kenya -- 9. Fintech, Cryptocurrency and Blockchain Technology: Towards Promoting a Digital Africa -- 10. Role, Characteristics and Critical Success Factors of Big Data (BD) - Implications for Marketing in Africa -- 11. Driving Business Performance through Customer Value Management Practice: A Case of Digital Tag Channel in an Emerging Mobile Market -- 12. Fostering a Digital Learning Ecosystem in Nigeria -- 13. Digital Tools and Platforms as the New Market Place: Driving Digital Business in Africa.
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|a Includes index.
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| 700 |
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|a Edeh, Jude N.,
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|t Digital business in Africa.
|d Basingstoke : Palgrave Macmillan, 2022
|z 9783030934989
|w (OCoLC)1308490956
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|a Palgrave studies of marketing in emerging economies.
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