How to interview and conduct focus groups

How to interview and conduct focus groups /

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Bibliographic Details
Main Author: Katz-Buonincontro, Jen (Author)
Corporate Author: JSTOR (Organization)
Format: Electronic eBook
Language:English
Published: Washington, DC : American Psychological Association, [2022]
Series:Concise guides to conducting behavioral, health, and social science research series.
Subjects:
Focus groups.
Social sciences > Research > Methodology.
Interviewing in sociology.
Online Access:Connect to this title online (unlimited simultaneous users allowed)
Table of Contents:
  • Qualitative research essentials
  • Interviews
  • Focus groups
  • Combining interviews and focus groups and mixing methods
  • Addressing rigor, validity, and reliability
  • Transcribing and coding
  • Analyzing qualitative data
  • Writing up and publishing results.

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