Entrepreneurial marketing : beyond professional marketing

Entrepreneurial marketing : beyond professional marketing /

Saved in:
Bibliographic Details
Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan, 1947- (Author), Hooi, Den Huan (Author)
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : Wiley, [2023]
Edition:First edition.
Subjects:
Marketing > Management.
Organizational change.
Decision making.
Strategic planning.
Creative ability in business.
Online Access:Connect to this title online (unlimited simultaneous users allowed; 325 uses per year)
Description
Item Description:Includes index.
Physical Description:1 online resource.
ISBN:9781119835431
1119835437
9781119835448
1119835445

Similar Items