Table of Contents: “…Introduction : An ESPN culture -- From the Entertainment and Sports Programming Network to ESPN -- SportsCentury : programming public sport history -- ESPN the magazine and Page 2 : paper and digital sports pages -- ESPN original entertainment : branding authority across genres -- ESPN films : "unprecedented documentary series" by "filmmaking originals" -- Grantland : ESPN's Miramax -- Conclusion : From Frontline to the bottom line -- Appendix A. …”
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“…ESPN 30 for 30…”

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Table of Contents: “…Extrasensory Perception Network (ESPN) --…”
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Table of Contents: “…Gender and Athlete Breakdown of 1,587 Instagram Images from ESPN, Fox Sports, NBC Sports, and CBS Sports --…”
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Table of Contents: “…Intro; Table of Contents; Introduction, by Alison Overholt, vice president and editor in chief, ESPN the Magazine, espnW, and the ESPYs; Acknowledgments; Abuses of Power and Weighing the Costs of Speaking Out About Harvey Weinstein and Harvey Weinstein's Army of Spies, by Ronan Farrow, The New Yorker: Winner-Public Interest; Why the Harvey Weinstein Sexual-Harassment Allegations Didn't Come Out Until Now and Your Reckoning. …”
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Table of Contents: “…Intro; Table of Contents; Introduction, by Alison Overholt, vice president and editor in chief, ESPN the Magazine, espnW, and the ESPYs; Acknowledgments; Abuses of Power and Weighing the Costs of Speaking Out About Harvey Weinstein and Harvey Weinstein's Army of Spies, by Ronan Farrow, The New Yorker: Winner-Public Interest; Why the Harvey Weinstein Sexual-Harassment Allegations Didn't Come Out Until Now and Your Reckoning. …”
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Table of Contents: “…Growth -- How to be rich: The launch of ESPN (1979) -- A classic cartel: NCAA vs. Board of Regents of the University of Oklahoma (1984) -- 1-800-sports : Mike and the Mad Dog (1989) -- A whole new ballgame: English Premier League's Monday Night Football (1992) -- Sports.com: ESPN vs. …”
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Table of Contents: “…Magic Johnson, 1979 / Murry Nelson -- The Birth of ESPN, a Sports Junkie's Nirvana / Travis Vogan -- Remembering and Forgetting America's Hockey Miracles / Stephen Hardy -- Remembering and Reliving "The Drive" in Cleveland and Denver / Andrew D. …”
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Table of Contents: “…Viola Davis, Inside Out, by Jazmine Hughes, New York Times Magazine -- Light and Shadow, by Raffi Khatchadourian, New Yorker -- Winter Term, by Michelle de Kretser, Paris Review -- Untold, by Tom Junod and Paula Lavigne, ESPN Digital -- Permissions -- List of Contributors…”
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Table of Contents: “…Foreword: by Jackie MacMullan -- Introduction -- Why Mary Garber matters -- Lesley Visser leads the way -- Prying open the locker room doors -- Claire Smith : Hall of Fame baseball writer -- Pioneers in sports broadcasting -- ESPN : game-changer for women -- Robin Roberts : her roots in sports -- Pam Oliver : sideline reporter in a class by herself -- Having it all -- Karen Guregian : having it her way -- Play by play : the final frontier -- Suzyn Waldman : pioneer in the broadcast booth -- Doris Burke : at the top of her game -- #MeToo comes to sports -- We've come a long way.…”

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Table of Contents: “…Rethinking blue oceans -- Part 1: Cultural innovation theory -- Nike: reinventing the American dream -- Jack Daniel's mythologizing the company to revive frontier masculinity -- Ben & Jerry's: provoking ideological flashpoints to launch a sustainable business myth -- Starbucks: trickling down new cultural capital codes -- Patagonia: how social enterprises cross the cultural chasm -- Vitaminwater: creating a 'better mousetrap" with myth -- Marlboro: the power of cultural codes -- Cultural Innovation theory -- Part 2: Applying the cultural strategy model -- Clearblue pregnancy tests: branding a new technology -- Fat Tire Beer: crossing the cultural chasm -- Fuse music television: challenging incumbents with cultural Jujitsu -- Freelancers union: branding a social innovation -- Part 3: Organizing for cultural innovation -- The brand bureaucracy and the rise of sciency marketing -- The cultural studio forms underground: Levi's 501s in Europe -- The cultural studio forms above ground: ESPN.…”