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The effects of mass communication.
by
Klapper, Joseph T.
Published 1960
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Foundations of communications research
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Personal influence ; the part played by people in the flow of mass communications
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Katz, Elihu, 1926-
Published 1955
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Content analysis in communication research.
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Berelson, Bernard, 1912-1979
Published 1952
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Berelson, Bernard, 1912-1979
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Columbia University. Bureau of Applied Social Research
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Katz, Elihu, 1926-
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Klapper, Joseph T.
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Lazarsfeld, Paul F., 1901-1976
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