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42Published 2021Table of Contents: “…The Origins of Sport Fanship: Delineating Tipping Point Sports Identity Factors -- National Basketball Association (NBA) Social Platform Fan Desires: Attitudinal and Behavioral Intentions -- Shaping the Shield: Exploring the Impact of Fan Attachment and Consumption towards the Perception of the NFL Brand -- Loyalty and Locality: Contrasting Sport Fan Behaviors in the United States and China -- Unit 2. …”
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43Table of Contents: “…-- Framing the mascot through self-categorization -- The Native American mascot in the western gaze : reading the mascot through a postcolonial lens -- Online debate on the acceptability of the Washington NFL mascot -- Deconstructing the mascot, part 1 : names and textual fields -- Deconstructing the mascot, part 2 : visual symbols -- Deconstructing the mascot, part 3 : rituals and performances -- What Is lost? …”
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52by Surdam, David G. (David George)Table of Contents: “…(1957 and 1958) -- We Want More Baseball and Football (1959 and 1960) -- Damn Yankees and Relocations (1964 and 1965) -- Professional Sports Team Community Protection Acts (1982 and 1984-1985) -- Professional Sports Teams Grapple with Radio and Television -- Baseball and Broadcasting (1953) -- The NFL's Big Television Score (1961) -- Television Blackout Hearings (1972-1977) -- The Future Arrives Via Cable Television (1989) -- Can't We All Get Along? …”
Published 2015
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