Showing 141 - 160 results of 839 for search '"New Media"', query time: 0.11s Refine Results
  1. 141
  2. 142
    Published 2023
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  3. 143
    Published 2023
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  4. 144
    by Cappo, Joe
    Published 2003
    Table of Contents: “…: the 15 percent commission is gone, and along with it the primary source of agency revenues -- Advertising changes its tune : the industry takes a broader look at the form and function of marketing -- Drowning in media : proliferation nibbles away at the power of traditional mass media -- The dilution of creativity : it's tougher to get the attention of consumers swamped with ad messages -- There is no line : once-scorned alternatives gain respect and a bigger piece of the marketing pie -- Retailers flex their muscles : consolidation in the retail sector imposes pressure on everyone in the marketing chain -- Integration: key to the future : agencies must demonstrate that "media-neutral" is more than a pious platitude -- Reinventing media, and other variations on the theme : old media are leading the development of new media-with some tech twists -- The Internet as change agent : reinventing the way we communicate, buy, sell, invest, date, send greeting cards, and book a trip -- Who are these people anyway? …”
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  5. 145
  6. 146
    by Hall, Gary, 1962-
    Published 2008
    Book
  7. 147
    by Harris, Christopher R., 1945-
    Published 2002
    Book
  8. 148
    by Walter, Virginia A.
    Published 2007
    Book
  9. 149
    by Appleton, Dina
    Published 2010
    Book
  10. 150
    by Dennis, Everette E., 1942-
    Published 1992
    Book
  11. 151
    Published 2015
    Table of Contents: “…Klotz -- Part 2: Message Control in the New Media Environment -- 5. Campaign News in the Time of Twitter / Regina G. …”
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  12. 152
    Published 2003
    Table of Contents: “…Critical theory and the challenge of new media /…”
    Book
  13. 153
    Published 2004
    Book
  14. 154
  15. 155
  16. 156
    Published 1989
    Book
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  20. 160