Methodology 50 Social sciences 47 Research 43 Fieldwork 30 Ethnology 23 Sociology 13 Participant observation 8 Qualitative research 8 Authorship 7 Interviewing 6 Organizational behavior 6 Psychological aspects 6 Psychology 5 Autobiography 4 Ethnomethodology 3 Focus groups 3 Mass media 3 Action research 2 Anthropology 2 Archival resources 2 Biography as a literary form 2 Business anthropology 2 Case method 2 Children 2 Clinical sociology 2 Communities 2 Confidential communications 2 Consumers 2 Conversation analysis 2 Corporate culture 2