Table of Contents: “…--Legal problems in telecasting, by I.E. Lambert.--Television advertising, by Reynold Kraft…”

Table of Contents: “…Hubbard -- The mirror and the window on the man of the Nineties : portrayals of males in television advertising / Peter Seely -- Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca -- Made to order : backlash in the catalogues / Melissa E. …”

Table of Contents: “…Warnings the television advertising market / James T. Hamilton -- Stop the violence : lessons from antiviolence campaigns using mass media / Myra Gregory Knight [and others] -- Framing of the television violence issue in newspaper coverage / Cynthia Hoffner -- First glance at the constitutionality of the V-chip ratings system / Matthew L. …”
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Table of Contents: “…: The impact of violence warnings the television advertising market / James T. Hamilton -- Stop the violence : lessons from antiviolence campaigns using mass media / Myra Gregory Knight ... …”

Table of Contents: “…Semetko -- The role of television broadcasts in promoting French presidential candidates / Anne Johnston and Jacques Gerstlé -- Television spots in German national elections : contents and effects / Christina Holtz-Bacha and Lynda Lee Kaid -- The presentation of Italian candidates and parties in television advertising / Gianpietro Mazzoleni and Cynthia S. …”

Table of Contents: “…Road trip through the heartland : Television advertisements and the Australian domestic traveller / Christopher Drew.…”
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Table of Contents: “…Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation -- An Assessment of the Impact of Racially Homogeneous Reference Groups on Strength of Ethnic Affiliation for Black Customers -- Initial Impressions in the Retail Buyer-Seller Dyad -- The Effects of Ethnicity and Income on the Reported Importance of Selected Retail  Store Evaluative Criteria -- Promoting to Minorities -- Media Usage and the Buying Behavior of Hispanics -- The Impact of Promotional Offers on the African American Customer -- Uptown Cigarettes -- An Empirical Investigation of the Impact of Viewers’ Race on their Association of Celebrities in Television Advertising -- An Analysis of Frequency Portrayal of Minority Models in Magazine Advertisements -- A Selected Bibliography on Marketing to African Americans and Hispanics Since the Late 1970s -- The Effect of Ethnic Acculturation on Advertising Perceptions -- Segmenting the Asian American Consumer Market -- Marketing Strategies for Asian-Americans -- Three Additional Factors of Native, American Purchase Behavior -- An Examination of the Ethical Dispensation of Health Care in the United States -- Employment Status as a Basis of Segmentation of Female Consumers’ Adaptive Shopping Behavior -- Societal Influences on Schematic Processing in the Service Encounter -- Marketing Credit/Mortgage Services in Under Served Markets -- Business Social Responsibility -- Trends and Strategies in the Marketing of Corporate Image and Identify in a Politically-Conscious South Africa.…”
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Table of Contents: “…States, markets, and the public interest / Sylvia Harvey -- Public broadcasting and democratic culture / Graham Murdock -- Culture, services, knowledge / Stuart Cunningham -- Television advertising as textual and economic systems / Matthew P. …”
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Table of Contents: “…Fry -- Scalable hype : old persuasions for new technology / Dan Weisberg -- Image culture and the supermodel / Delicia Harvey and Lance Strate -- Light makes right : skin colour and racial hierarchy in television advertising / Robert M. Entman and Constance L. …”

Table of Contents: “…Tudor -- The Past is Now Present Onscreen: Television, History, and Collective Memory / Gary Edgerton -- Broadcasting in the Age of Netflix: When the Market is Master / Sylvia Harvey -- The Audiovisual Industry and the Structural Factors of the Television Crisis / Giuseppe Richeri -- Netflix Inc. and Online Television / Jane Shattuc -- Television Advertising: Texts, Political Economy and Ideology / Matt McAllister and Lars Stoltzfus-Brown -- Contested Connections: Public Broadcasting and Culture in Common / Graham Murdock -- Reality TV: Performances and Audiences / Annette Hill -- Revisiting the Trade in Television News / Andrew Calabrese and Christopher Charles Barnes -- Twitter Watchers: The Care and Feeding of Cable News Flow in the Age of Trump / Deborah Jaramillo -- Television and Sports / Michael R. …”
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Table of Contents: “…The portrayal of women in television advertising / Carolyn Lin -- Gender, Melrose Place, and the Aaron Spelling legacy / Elayne Rapping -- Film noir, feminism, and the femme fatale : the hyper-sexed reality of Basic instinct / Tom Reichert and Charlene Melcher -- "Who talks like that?" …”

Table of Contents: “…Functions, uses, and effects of television advertising in American Presidential elections/by Tomasz P·ludowski -- 15. …”

Table of Contents: “…Advertising, learning and memory -- The Adtrack database -- Television advertisement length -- Television frequency effect -- Print -- Time and attention -- Multi-media effects -- Conscious and unconscious learning -- The workings of memory -- Direct response advertising -- You interpret advertising using your own memories -- Internet advertising -- 14. …”
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Table of Contents: “…Acknowledgements -- Introduction -- Hip and ambitious in Nairobi -- Conceiving sexuality -- Interfaces of pleasure and anxiety -- Structure of the book -- The study of sexuality -- Sexuality research in Kenya -- Health approaches to sexuality -- Sexuality research in the context of AIDS in Africa -- The dynamics of sexuality: the focus of this study -- Anthropology and sexuality -- The social construction of sexuality, and its limits -- Sex as embodied experience -- Historicising sexuality -- Methodological aspects of sexuality research -- Researching sex and sexuality: research places and practices -- Researching sex and sexuality: collection and validity of data -- An unmarried with partner, non-Kenyan, white female young professional -- Young professionals: emblems of social transformation -- Sexuality and societal transformations -- Gender and sexuality in colonial times -- Gender and sexuality in postcolonial times -- Social transformation and moral anxiety -- The young and ambitious in Nairobi -- Classifying young professionals -- Hesitations about ethnicity and issues of belonging -- Living independently and single -- Nightlife and dating -- Young urban professionals and the formation of a contemporary identity -- Explorers of a modern identity -- Young professionals' position towards customary ways of living -- 'Westernization' -- Africanness -- Conclusion -- Society in flames: sexuality in the context of AIDS -- AIDS as a context of life -- Africanist perspectives on AIDS and sexuality -- Policies of the government and nongovernmental organizations -- The definition of 'risk groups' -- The medicalization of sexuality -- Christian perceptions of AIDS and sexuality -- The remoralization of sexuality -- Sexuality and contemporary lifestyles -- AIDS as the disease of 'immorality' -- The public emergence of the intimate -- Intimacy as part of lifestyle -- Conclusion -- Ambiguous pleasures: sexual desire, career, and femininity -- Female sexuality in Nairobi, Kenya and beyond -- Pamela, Martha, Njeri, Tayiani and Dorcas -- The importance of dating -- 'Playing hard to get' -- To give and to receive sexual pleasure -- Chastity and the realization of sexual pleasure -- Boundaries of sexual pleasure -- Between sexual allure and limited availability -- Appropriating sexual pleasure -- Sexual pleasure and conventional expectations -- Communicating ambiguity -- Embodying transformations -- Conclusion -- Ambiguous pleasures: sex, riches and masculinity -- Male sexuality in Nairobi society, Kenya and beyond -- Alex, Eric, Tom, Maurice and Ongeri -- Men's sexual debut -- Circumcision as constitutive to masculinity -- Sex as a skill-being a 'good lover' -- Love in relation to sexual drive -- Sex and having 'arrived' -- Moving between sexual prowess and restrained potency -- Sexual desire as a physical craving -- Balancing too much and too little sex -- The waning dominant patriarchal ideology -- Accommodating change -- Conclusion -- Sign of the times: media and the therapeutic ethos of romantic love -- Romantic love and the twin spheres of consumption and mass media -- Representing romantic love: films, television and advertisements -- Television -- Advertising -- The privileging of the image -- The manifestations of romantic love: music -- Practicing romantic love: dating -- Practices of mediation: magazines -- The therapeutic discourse on relationships -- Sign of the times: imaginations and practices of romantic love versus 'Westernization', or the perils of modernity -- Conclusion -- Conclusion: sexuality and its ambiguous pleasures -- Researching sexuality in Africa -- The pleasures and anxieties of sexuality -- Middle-class lifestyles and self-perceptions -- Sex and sophistication -- self and embodiment.…”
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Table of Contents: “…TWO THINKING YOUNG: MENSWEAR ADVERTISING AND THE GENERATION GAME, 1958-78 -- 11.Sedimenting the Youth Market -- Key themes: Class, earnings and clothing expenditure; the male peacock; boutique culture and mods -- 12.Cinema and Television Advertising for Menswear -- Key themes: Markets and viewers; straight versus symbolic selling -- 13.Menswear Advertising in Newspapers and Magazines -- Key themes: Readerships, advertising rates and product placement; the impact of photography; the rise of the colour supplements -- 14.Poster Publicity and Menswear --…”

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