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    Game on : how sports media grew up, sold out, and got personal with billions of fans
    by Bockino, David
    Published 2024
    Table of Contents: “…Joe Frazier (1975) -- An arid spectacle: World Series Cricket (1977-79) -- Part 4. Growth -- How to be rich: The launch of ESPN (1979) -- A classic cartel: NCAA vs. …”
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