Table of Contents: “…Creation of a Yogi Guru Persona: Marketing Swami Yogananda and His Yoga Instruction, 1925-1935 --…”
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Table of Contents: “…Paramahansa Yogananda, the father of yoga in the West -- The making of a modern religious seeker: from Mukunda Lal Ghosh to Swami Yogananda, 1893-1920 -- The founding of a home for scientific religion: Swami Yogananda and Southern California's spiritual frontier, 1920-1925 -- The creation of a yogi guru persona: marketing Swami Yogananda and his yoga instruction, 1925-1935 -- The apotheosis of a global guru: Paramahansa Yogananda and his autobiography, 1933-1946 -- The death of an immortal guru: charisma, succession, and Paramahansa Yogananda's legacy, 1946-1952.…”
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