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Table of Contents: “…Sargent -- Simitis, Konstantinos (1936- ) -- Sleeper Effect -- Social Marketing -- Social Responsibility Theory -- Soft Money -- Soft News -- Solidarity Movement -- Sorensen, Theodore C. -- Sound Bite -- Speeches, Presidential -- Spiegel Affair -- Spin, Political -- Spin Alley -- Spin Doctor -- Spiral of Silence -- Starr, Kenneth -- Starr Report -- State of the Union Address -- Stephanopoulos, George (1961- ) -- Stevenson, Adlai (1900-1965) -- Stewart, Jon -- Strategic Communication -- Strauss, Franz Josef -- Stringer -- Supreme Court, Media and the -- Survey Research -- Survey Research Center -- Symbolic Convergence Theory -- Symbolic Uses of Politics, the -- Systems Theory -- Tabloids -- Talk Radio, Political -- Talk Shows, Television -- Tampa Incident -- Technodistortions -- Telecommunications Act of 1996 -- Television and Politics -- Television in Politics -- Television Political Advertising -- Terrorism and Media -- Testimonials, Political -- Thatcher, Margaret (1925- ) -- Third-Person Effect -- Thomas, Clarence -- Ticket Splitting -- Tripp, Linda -- Trippi, Joe (1956- ) -- Triumph of the Will -- Turnout, Voter -- Two-Step Flow Model of Communication -- Underground Media -- UNESCO Media Policy -- Unions, Political Activity -- United States Information Agency -- Unseeing Eye, the -- Uses and Gratifications Approach -- Uzan, Cem (1960- ) -- Vanderbilt Television News Archive -- Vargas, Getulio (1882-1954) -- Verbal Style -- Video Games, Political -- Videostyle -- Viguerie, Richard -- Virtuous Circle, A.…”
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