Marketing research and knowledge development : an assessment for marketing management /

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Bibliographic Details
Main Author: Myers, John G.
Other Authors: Massy, William F., Greyser, Stephen A.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1980]
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University Library ARS Main Stacks

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Call Number: HF5415.2 .M945
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