Marketing research and knowledge development : an assessment for marketing management

Marketing research and knowledge development : an assessment for marketing management /

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Bibliographic Details
Main Author: Myers, John G.
Other Authors: Massy, William F., Greyser, Stephen A.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1980]
Subjects:
Marketing research > United States.
Marketing research.
United States.
Description
Physical Description:xiv, 306 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0135576865

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