Consumer behavior : basic findings and management implications

Consumer behavior : basic findings and management implications /

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Bibliographic Details
Main Author: Zaltman, Gerald
Other Authors: Wallendorf, Melanie
Format: Book
Language:English
Published: New York : Wiley, [1983]
Edition:Second edition.
Series:Wiley series in marketing.
Subjects:
Consumers.
Motivation research (Marketing)

University Library ARS Main Stacks

Holdings details from University Library ARS Main Stacks
Call Number: HF5415.3 .Z28 1983
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