Analytic approaches to product and marketing planning : the second conference : proceedings of conference

Analytic approaches to product and marketing planning : the second conference : proceedings of conference /

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Bibliographic Details
Corporate Authors: Marketing Science Institute, Vanderbilt University, Analytic Approaches to Product and Marketing Planning Conference
Other Authors: Shocker, Allan D., Srivastava, Rajendra K.
Format: Conference Proceeding Book
Language:English
Published: Cambridge, Mass. (14 Story St., Cambridge, Mass. 02138) : MSI, [1982]
Series:Report (Marketing Science Institute) ; no. 82-109.
Subjects:
Marketing > Management > Congresses.
Product management > Congresses.
Marketing > Management.
Marketing.
Product management.
Conference papers and proceedings.

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Call Number: Folio HF5415 .A515
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