Cognitive and affective responses to advertising

Cognitive and affective responses to advertising /

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Bibliographic Details
Corporate Authors: American Psychological Association. Division of Consumer Psychology, Marketing Science Institute, Needham Harper Worldwide, Conference on Advertising and Consumer Psychology
Other Authors: Cafferata, Patricia, Tybout, Alice M.
Format: Conference Proceeding Book
Language:English
Published: Lexington, Mass. : Lexington Books, [1989]
Subjects:
Advertising > Psychological aspects > Congresses.
Consumer behavior > Congresses.
Advertising > Psychological aspects.
Advertising.
Consumer behavior.
Conference papers and proceedings.

University Library ARS Main Stacks

Holdings details from University Library ARS Main Stacks
Call Number: HF5823 .C554 1989
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