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880428t19891989maua b 101 0 eng |
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|a 88016884
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| 020 |
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|a 066914830X (alk. paper)
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| 035 |
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|a (OCoLC)18050392
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| 040 |
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|a DLC
|c DLC
|d STA
|d UtOrBLW
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| 049 |
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|a STAM
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| 090 |
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|a HF5823
|b .C554 1989
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| 245 |
0 |
0 |
|a Cognitive and affective responses to advertising /
|c edited by Patricia Cafferata, Alice M. Tybout.
|
| 264 |
|
1 |
|a Lexington, Mass. :
|b Lexington Books,
|c [1989]
|
| 264 |
|
4 |
|c ©1989
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| 300 |
|
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|a vii, 414 pages :
|b illustrations ;
|c 24 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
|
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|a volume
|b nc
|2 rdacarrier
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| 500 |
|
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|a Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide
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| 504 |
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|a Includes bibliographies and index
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| 650 |
|
0 |
|a Advertising
|x Psychological aspects
|v Congresses.
|
| 650 |
|
0 |
|a Consumer behavior
|v Congresses.
|0 http://id.loc.gov/authorities/subjects/sh2009121653
|
| 650 |
|
7 |
|a Advertising
|x Psychological aspects.
|2 fast
|0 (OCoLC)fst00797734
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| 650 |
|
7 |
|a Advertising.
|2 fast
|0 (OCoLC)fst00797511
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| 650 |
|
7 |
|a Consumer behavior.
|2 fast
|0 (OCoLC)fst00876238
|
| 655 |
|
7 |
|a Conference papers and proceedings.
|2 fast
|0 (OCoLC)fst01423772
|
| 700 |
1 |
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|a Cafferata, Patricia.
|0 http://id.loc.gov/authorities/names/n87841296
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| 700 |
1 |
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|a Tybout, Alice M.
|0 http://id.loc.gov/authorities/names/n87841297
|
| 710 |
2 |
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|a American Psychological Association.
|b Division of Consumer Psychology.
|0 http://id.loc.gov/authorities/names/n85353587
|
| 710 |
2 |
|
|a Marketing Science Institute.
|0 http://id.loc.gov/authorities/names/n50065283
|
| 710 |
2 |
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|a Needham Harper Worldwide.
|0 http://id.loc.gov/authorities/names/n85062679
|
| 711 |
2 |
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|a Conference on Advertising and Consumer Psychology
|n (4th :
|d 1985 :
|c Chicago, Ill.)
|
| 907 |
|
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|a .b11406148
|b 240629
|c 920114
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|p Circulating
|a Santa Clara University
|b Santa Clara Main Campus
|c University Library
|d University Library ARS Main Stacks
|t 0
|e HF5823 .C554 1989
|h Library of Congress classification
|i book
|m 35098201757484
|n c.1
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