Analytic approaches to product and marketing planning : proceedings of workshop

Analytic approaches to product and marketing planning : proceedings of workshop /

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Bibliographic Details
Corporate Authors: American Marketing Association, Marketing Science Institute, University of Pittsburgh. Graduate School of Business, Workshop on Analytic Approaches to Product and Market Planning
Other Authors: Shocker, Allan D.
Format: Conference Proceeding Book
Language:English
Published: Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI, 1979.
Series:Report (Marketing Science Institute) ; no. 79-104.
Subjects:
Marketing > Management > Congresses.
Product management > Congresses.
Marketing > Management.
Marketing.
Product management.
Conference papers and proceedings.

University Library ARS Main Stacks

Holdings details from University Library ARS Main Stacks
Call Number: Folio HF5415.13 .A49 1979
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