Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977

Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977 /

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Bibliographic Details
Main Author: Kirpalani, V. H. (Vishnu H.), 1928-
Other Authors: Shapiro, Stanley J.
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1979]
Series:Bibliography series (American Marketing Association) ; no. 33.
Subjects:
Marketing > Management > Bibliography.
Marketing > Costs > Bibliography.
Marketing > Management.
Marketing.
Marketing > Costs.
Bibliographies.

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Call Number: Z7164.M18 K47
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