Marketing management : text and cases

Marketing management : text and cases /

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Bibliographic Details
Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J.
Format: Book
Language:English
Published: Santa Barbara [Calif.] : Wiley, [1976]
Series:Wiley/Hamilton series in marketing.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Marketing.
Case studies.

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Call Number: HF5415.13 .D32
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