Changing marketing strategies in a new economy

Changing marketing strategies in a new economy /

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Bibliographic Details
Corporate Author: New York University. College of Business and Public Administration
Other Authors: Backman, Jules, 1910-1982, Czepiel, John A.
Format: Book
Language:English
Published: Indianapolis : Bobbs-Merrill, [1977]
Edition:First edition.
Series:Key issues lecture series.
Subjects:
Marketing.

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Call Number: HF5415 .C4826
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