Changing marketing strategies in a new economy /
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| Corporate Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Indianapolis :
Bobbs-Merrill,
[1977]
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| Edition: | First edition. |
| Series: | Key issues lecture series.
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| Subjects: |
| Item Description: | Lectures delivered at the College of Business and Public Administration, New York University |
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| Physical Description: | x, 144 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references |
| ISBN: | 0672971992 |