Consumer behavior : concepts and applications

Consumer behavior : concepts and applications /

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Bibliographic Details
Main Author: Loudon, David L.
Other Authors: Della Bitta, Albert J.
Format: Book
Language:English
Published: New York : McGraw-Hill, [1979]
Series:McGraw-Hill series in marketing.
Subjects:
Consumers.
Consumers > Case studies.
Case studies.

University Library ARS Main Stacks

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Call Number: HF5415.3 .L68
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