An exploratory study of the coordinating mechanisms between R&D and marketing as an influence on the innovation process

An exploratory study of the coordinating mechanisms between R&D and marketing as an influence on the innovation process /

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Bibliographic Details
Main Author: Souder, Wm. E. (William E.)
Format: Book
Language:English
Published: Springfield, Va. : National Technical Information Service, 1977.
Subjects:
Marketing research.
Technological innovations.
Research and development.

University Library ARS Main Stacks

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Call Number: HC110.T4 .S69
Copy 1 (v.1) Available Request this item
Copy 2 (v.4) Available Request this item
Copy 3 (v.2) Available Request this item
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