Evaluating marketing change ; an application of systems theory

Evaluating marketing change ; an application of systems theory /

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Bibliographic Details
Main Author: Griggs, John E., 1941-
Corporate Author: Michigan State University. Institute for International Business and Economic Development Studies
Format: Book
Language:English
Published: East Lansing : Institute for International Business and Economic Development Studies, Michigan State University, 1970.
Series:MSU international business and economic studies.
Subjects:
Marketing > Mathematical models.
Marketing.

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Call Number: HF5415.2 .G75
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