Evaluating marketing change ; an application of systems theory /

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Bibliographic Details
Main Author: Griggs, John E., 1941-
Corporate Author: Michigan State University. Institute for International Business and Economic Development Studies
Format: Book
Language:English
Published: East Lansing : Institute for International Business and Economic Development Studies, Michigan State University, 1970.
Series:MSU international business and economic studies.
Subjects:
Description
Physical Description:xiv, 136 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages [128]-131.