Evaluating marketing change ; an application of systems theory /
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Main Author: | |
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Corporate Author: | |
Format: | Book |
Language: | English |
Published: |
East Lansing :
Institute for International Business and Economic Development Studies, Michigan State University,
1970.
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Series: | MSU international business and economic studies.
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Subjects: |
Physical Description: | xiv, 136 pages : illustrations ; 24 cm. |
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Bibliography: | Bibliography: pages [128]-131. |