Managing marketing : text, cases, and readings

Managing marketing : text, cases, and readings /

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Bibliographic Details
Main Author: Bonoma, Thomas V.
Format: Book
Language:English
Published: New York : London : Free Press ; Collier Macmillan, [1984]
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Marketing.
Case studies.

University Library ARS Main Stacks

Holdings details from University Library ARS Main Stacks
Call Number: Folio HF5415.13 .B597 1984
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