Emotion in advertising : theoretical and practical explorations

Emotion in advertising : theoretical and practical explorations /

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Bibliographic Details
Corporate Author: Lowe Marschalk, Inc
Other Authors: Agres, Stuart J., Edell, Julie A., Dubitsky, Tony M.
Format: Book
Language:English
Published: New York : Quorum Books, 1990.
Subjects:
Advertising > Psychological aspects.
Advertising > Research.
Human information processing > Research.
Advertising.
Human information processing.

University Library ARS Main Stacks

Holdings details from University Library ARS Main Stacks
Call Number: HF5822 .E46 1990
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