Kids as customers : a handbook of marketing to children

Kids as customers : a handbook of marketing to children /

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Bibliographic Details
Main Author: McNeal, James U.
Format: Book
Language:English
Published: New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, [1992]
Subjects:
Young consumers > United States.
Marketing research > United States.
Young consumers.
Marketing research.
United States.

University Library Main Stacks, Lower Level

Holdings details from University Library Main Stacks, Lower Level
Call Number: HF5415.33.U6 N36 1992
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