Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing

Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing /

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Bibliographic Details
Main Author: Hollander, Stanley C. (Stanley Charles), 1919-2004
Other Authors: Germain, Richard
Format: Book
Language:English
Published: Chicago, Ill. : Lincolnwood, Ill. : American Marketing Associaton ; NTC Business Books, [1992]
Subjects:
Market segmentation > United States > History.
Young consumers > United States > History.
Marketing > United States > History.
Advertising > United States > History.
Market segmentation.
Young consumers.
Marketing.
Advertising.
United States.
History.

University Library ARS Main Stacks

Holdings details from University Library ARS Main Stacks
Call Number: HF5415.127 .H65 1993
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