Know your customer : new approaches to understanding customer value and satisfaction

Know your customer : new approaches to understanding customer value and satisfaction /

Saved in:
Bibliographic Details
Main Author: Woodruff, Robert B.
Other Authors: Gardial, Sarah, 1957-
Format: Book
Language:English
Published: Cambridge, Mass. : Blackwell Business, 1996.
Series:Blackwell Business dimensions in total quality series.
Subjects:
Consumers' preferences.
Consumer satisfaction.
Quality of products.
Marketing > Management.
Marketing.

University Library Main Stacks, Lower Level

Holdings details from University Library Main Stacks, Lower Level
Call Number: HF5415.32 .W66 1996
Copy 1 Available Request this item

Similar Items