Global marketing and advertising : understanding cultural paradoxes

Global marketing and advertising : understanding cultural paradoxes /

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Bibliographic Details
Main Author: Mooij, Marieke K. de, 1943-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [1998]
Subjects:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.
Target marketing.
Advertising.
Consumer behavior.
Cross-cultural studies.

University Library ARS Main Stacks

Holdings details from University Library ARS Main Stacks
Call Number: HF5415.127 .M66 1998
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