Strategic brand management : building, measuring and managing brand equity

Strategic brand management : building, measuring and managing brand equity /

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Bibliographic Details
Main Author: Keller, Kevin Lane, 1956-
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, [1998]
Subjects:
Brand name products > Management.
Brand name products.

University Library Main Stacks, Lower Level

Holdings details from University Library Main Stacks, Lower Level
Call Number: HD69.B7 K45 1998
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