Crisis marketing : when bad things happen to good companies

Crisis marketing : when bad things happen to good companies /

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Bibliographic Details
Main Author: Marconi, Joe
Corporate Author: American Marketing Association
Format: Book
Language:English
Published: Chicago : NTC Business Books, [1997]
Edition:Second edition.
Subjects:
Marketing.
Marketing > Case studies.
Crisis management.
Crisis management > Case studies.
Case studies.

University Library ARS Main Stacks

Holdings details from University Library ARS Main Stacks
Call Number: HF5415.122 .M367 1997
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