Competing on value : bridging the gap between brand and customer value

Competing on value : bridging the gap between brand and customer value /

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Bibliographic Details
Main Author: Knox, Simon
Other Authors: Maklan, Stan
Format: Book
Language:English
Published: London ; Washington, DC : Financial Times Pitman Pub., 1998.
Subjects:
Brand name products > Management.
Brand name products > Valuation > Management.
Customer loyalty.
Marketing > Management.
Brand name products.
Marketing.

University Library ARS Main Stacks

Holdings details from University Library ARS Main Stacks
Call Number: HD69.B7 K66 1998
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