Uncover the hidden power of television programming : --and get the most from your advertising budget

Uncover the hidden power of television programming : --and get the most from your advertising budget /

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Bibliographic Details
Main Author: Clancy, Kevin J., 1942-
Other Authors: Lloyd, David W., 1949-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [1999]
Subjects:
Television advertising > United States.
Television broadcasting > United States.
Television viewers > United States.
Television advertising.
Television broadcasting.
Television viewers.
United States.

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Call Number: HF6146.T42 C49 1999
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