Creating breakthrough products : innovation from product planning to program approval

Creating breakthrough products : innovation from product planning to program approval /

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Bibliographic Details
Main Author: Cagan, Jonathan, 1961-
Other Authors: Vogel, Craig M.
Format: Book
Language:English
Published: Upper Saddle River, NJ : Prentice Hall PTR, [2002]
Series:Financial Times Prentice Hall books.
Subjects:
New products.
Production planning.
Product management.
Marketing research.

University Library ARS Main Stacks

Holdings details from University Library ARS Main Stacks
Call Number: HF5415.153 .C34 2002
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