The advertised mind : groundbreaking insights into how our brains respond to advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising /

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Bibliographic Details
Main Author: Du Plessis, Erik
Corporate Author: Millward Brown (Firm)
Format: Book
Language:English
Dutch
Published: London ; Sterling, Va. : Kogan Page, 2005.
Subjects:
Advertising > Psychological aspects.
Advertising > Research.
Human information processing > Research.
Advertising.
Human information processing.
Online Access:View Table of contents

Internet

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University Library Main Stacks, Lower Level

Holdings details from University Library Main Stacks, Lower Level
Call Number: HF5822 .D8 2005
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