Web analytics : an hour a day /
Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Sybex,
[2007]
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| Series: | Serious skills.
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| Subjects: | |
| Online Access: | View Table of contents only |