The referral engine : teaching your business to market itself /
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Mo...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
Portfolio,
[2010]
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Subjects: |
University Library ARS Main Stacks
Call Number: |
HF5438.25 .J36 2010
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Copy 1 | Available Request this item |