The referral engine : teaching your business to market itself /

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Mo...

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Bibliographic Details
Main Author: Jantsch, John
Format: Book
Language:English
Published: New York : Portfolio, [2010]
Subjects:

University Library ARS Main Stacks

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Call Number: HF5438.25 .J36 2010
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