The myths of creativity : the truth about how innovative companies and people generate great ideas /
"How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we m...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
[2014]
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| Edition: | First edition. |
| Subjects: |
University Library Main Stacks, Lower Level
| Call Number: |
HD53 .B87 2014
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|---|---|
| Copy 1 | Available Request this item |