The sonic boom : how sound transforms the way we think, feel, and buy /

"A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and prod...

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Bibliographic Details
Main Author: Beckerman, Joel (Author)
Format: Book
Language:English
Published: Boston : Houghton Mifflin Harcourt, 2014.
Subjects:

University Library Main Stacks, Lower Level

Holdings details from University Library Main Stacks, Lower Level
Call Number: ML3830 .B33 2014
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