Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization /

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Bibliographic Details
Main Author:	Torelli, Carlos J. (Author)
Format:	Electronic eBook
Language:	English
Published:	New York City, NY : Palgrave Macmillan, 2013.
Subjects:	Branding (Marketing) > Cross-cultural studies. Brand name products > Cross-cultural studies. Consumers > Cross-cultural studies. Consumer behavior > Cross-cultural studies. Business strategy. International business. Business communication & presentation. Brand name products. Branding (Marketing) Consumer behavior. Consumers. Business and Management. Cross-cultural studies.
Online Access:	Connect to this title online (unlimited simultaneous users allowed; 325 uses per year)

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