Adventures in public relations : case studies and critical thinking /

"Adventures in Public Relations conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Studies will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on criti...

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Bibliographic Details
Main Author: Guth, David
Other Authors: Marsh, Charles, 1955-
Format: Book
Language:English
Published: Boston : Pearson/ Allyn and Bacon, [2005]
Subjects:

University Library Main Stacks, Lower Level

Holdings details from University Library Main Stacks, Lower Level
Call Number: HM1221 .G86 2005
Copy 1 Available Request this item

University Library ARS Main Stacks

Holdings details from University Library ARS Main Stacks
Call Number: HM1221 .G86 2005
Copy 2 ( c.2) Available Request this item