Adventures in public relations : case studies and critical thinking /
"Adventures in Public Relations conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Studies will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on criti...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson/ Allyn and Bacon,
[2005]
|
| Subjects: |
Table of Contents:
- I: Foundations
- The world of public relations
- Analyzing case studies
- II: Internal communication
- Employee relations
- Member relations
- Investor relations
- III: External communication
- Media relations
- Community relations
- Consumer relations
- Business-to-business relations
- Cross-cultural and international relations
- IV: The social environment
- Ethics and social responsibility
- Political and public policy communication
- Crisis communications
- Cyber-relations
- Public relations society of America member code of ethics.