New products management /
Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
McGraw-Hill Education,
[2015]
|
| Edition: | Eleventh edition. |
| Subjects: |
University Library Main Stacks, Lower Level
| Call Number: |
HF5415.153 .C72 2015
|
|---|---|
| Copy 1 | Available Request this item |