Corporate culture : the ultimate strategic asset /
Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-know company we can assign a character. It is...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Stanford, Calif. :
Stanford Business Books,
[2011]
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| Subjects: |
University Library Main Stacks, Lower Level
| Call Number: |
HD58.7 .F585 2011
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| Copy 1 | Available Request this item |