Qualitative Consumer Research. Episode 5.
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to a...
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| Format: | Electronic Video |
| Language: | English |
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[San Francisco, California, USA] :
Kanopy Streaming,
2015.
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| Online Access: | View this video online |
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