Qualitative Consumer Research. Episode 8.
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk describes a number of checks which can be utilised to evaluate qualitative research. Strategies are suggested for implementation before, during and after entering the field. The program concludes with a di...
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| Format: | Electronic Video |
| Language: | English |
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[San Francisco, California, USA] :
Kanopy Streaming,
2015.
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| Online Access: | View this video online |
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